It’s difficult to determine which watch brand is best since most current watchmakers create truly unique timepieces through complex processes and impressive designs.

This guide is here to explain a bit about the most important brands and try to set you in the right direction if you’re shopping for a luxury watch.

Some well-known brands are considered the best due to intense advertising, so they raised the bar pretty high for their competition.

If you’re thinking about starting a watch collection, or just get a truly remarkable timepiece for yourself or as a gift to someone close to you, keep on reading since there are a few things to learn in order to become a watch connoisseur.

When you’re done with this guide, then the real research work starts since you’ll need to figure out what type of watch you want and what sort of features it should carry, so it best complements who you are and your looks.

Timepieces can be categorized by many things, starting from their unique designs, the dial shape and the watch crystal to the way they work and the features they provide. Another factor to take into account would be their popularity.

Brands popularity indicates superiority among the major competitors in the watch market.

Due to advertising and media, most people know of only overly advertised brands as the best of the best when it comes to watches. They are totally oblivious to the fact that other top brands exist which produce equal if not superior watches when compared to the ones they know of.

The average individual can recognize a few watch brands they they’ve seen over and over advertised on television and in magazines and can recognize them in order of ascending price tag as Timex, Casio, Seiko or Tag watches.

Most people know only of a few brands from the ones that exists, and thanks to media advertising, they might not be aware of truly superior brands that find their way in some peoples collections.

They might not even know what products brands like Alain Silberstein, Audemars Piguet, Blancpain, Chopard, Fortis, Franck Mueller, IWC, Jaeger-Le Coultre, Patek Phillipe, and Ulysse Nardin actually make if you were not to tell them.

Top brands like Sony or Bose are known globally and that’s what makes them be at the top of the market choice for average people.

While these brands are known for top quality, they might not always be the best choice.

If you want to impress average people, you will buy brands that are easily recognizable, even for hefty amounts of money and still get a decent watch that keeps time like a 25$ one with no extra features.

Knowledgeable people and aficionados will buy something that impresses them in the first place. Second hand recognition is not that important when shopping for a premium watch.